May 11, 2019

Don Norman on how design fails older consumers

Don Norman, Fast Company:

The designers at Apple apparently believe that text is ugly, so it should either be eliminated entirely or made as invisible as possible. … Today, Apple’s products violate all the fundamental rules of design for understanding and usability, many of which Tognazzini and I1 had helped develop. As a result, even a manual is not enough: all the arbitrary gestures that control tablets, phones, and computers have to be memorized. Everything has to be memorized.

It’s not just a problem for the elderly, either.


  1. Both Norman and Tognazzini were formerly employees of Apple and are very much worth listening to.


usability ageism


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